Field notes for trade businesses
The jobs you win start with the calls you catch
Short, practical articles on lead response, local search, follow-up, and the operational details that decide whether the phone rings or stays silent. Written for owners who answer the phone and book jobs.
Your Google Business Profile is doing more for you than your website
When someone searches 'plumber near me,' Google shows the map pack first. If your profile isn't optimized, your beautiful website never gets a click.
The first business to respond wins 78% of the time
Speed-to-lead is not a marketing buzzword. It's the single biggest predictor of whether a quote request turns into a booked job. Here's what the data says.
The HVAC summer prep checklist that fills your May schedule in March
Tune-up season is the difference between a smooth summer and a chaotic one. Here's how to get ahead of it instead of chasing it.
An AI answering service for contractors that doesn't sound like a robot
Contractors ask the same question before anything else: will my customers know it's AI? Here's what a modern AI voice agent actually sounds like, what it can book, and what it costs compared to a live answering service.
How to get more Google reviews without asking anyone in person
Reviews drive your map pack ranking, your click-through rate, and whether a homeowner picks you over the next name on the list. Here's how to build a system that gets them on autopilot.
Local SEO for contractors: how to show up when homeowners search your trade
When someone searches 'electrician near me,' Google shows three businesses in the map pack. Here's how to make sure you're one of them, step by step.
Online booking for home service businesses: let customers book while you sleep
A homeowner who can book a 7am appointment at 11pm doesn't call your competitor. Here's what online booking actually does for a trades business and how to set it up without breaking your schedule.
Why contractors need a CRM (and why most still don't have one)
If you're tracking jobs in a notebook, quotes in a text thread, and customer phone numbers in your phone, you're losing track of the ones who almost said yes. Here's what a CRM actually fixes.
No long-term contract is a feature, not a generosity
Most marketing companies lock you into 12-month contracts. Here's why that's bad for you, and why we built our business without them.
